If I was to ask how sales of Call of Duty Elite subscriptions were doing at GameStop stores, you might think poorly right? Well according to GameStop president Tony Bartel, the opposite is in fact true. All up, in the week or so after the game’s release, GameStop sold nearly 600,000 subscriptions to the service (note this figure does include pre-orders). At $49.99 a pop, that’s not chump change ($30 million give or take), and when you extend it to COD Elite sales across all retailers, the revenue being generated by the service must be very significant indeed!
In the case of Call of Duty: Modern Warfare 3, we worked closely with Activision, Sony and Microsoft to pre-order and deliver nearly 600,000 instances of the Modern Warfare Elite DLC to date. This places the launch of Elite as one of our top 10 launches of the year so far.
For those of you not aware, Call of Duty Elite is a subscription based service (with some free elements) that is designed to compliment the multiplayer portions of both Call of Duty: Black Ops and Call of Duty: Modern Warfare 3. The key features are its statistics and social networking options, and with a subscription you get downloadable content, daily competitions, professional analysis and strategies and much more. Although the service, which is only available on Xbox 360 and PS3 at the moment (a PC version is in the works), has had a very rocky start with plenty of downtime, apparently everything should be sorted out by 1 December.
With Activision breaking revenue records through Call of Duty: Modern Warfare 3 sales and its Call of Duty Elite service also bringing in some serious cash, you would think the company’s shareholders must be very happy indeed! A shame its share price isn’t reflecting that…