I wouldn’t blame you for saying that we report excessively on the sales records that Call of Duty: Modern Warfare 3 continues to break. In fact this news piece marks Activision’s hit shooter smashing out $1 billion in sales since the game’s release on 8 November. Furthermore, Activision say they have beaten the record for the fastest $1 billion title, which was previously held by the movie Avatar (and which took 17 days to reach the milestone). Modern Warfare 3 did it in 16 days.
The CEO of Activision Blizzard, Bobby Kotick, said, “Engagement of our Call of Duty audience continues to rise around the world, Call of Duty as an entertainment franchise has made an indelible mark on popular culture and its broad and continued success is further validation that audiences increasingly value interactive experiences over passive experiences.”
We say, “Hurrah!”.