The Xbox 360 is set to have an impressive 11 year life cycle with Microsoft confirming it’s support for the console for another three years.
Xbox chief marketing and strategy officer Yusuf Mehdi spoke at the Citi Global Technology Conference in New York this week and was asked about how the launch of the Xbox One might affect Microsoft’s profitability.
Using the Xbox 360 as an example (and which is a profitable division for Microsoft) Mehdi said:
If you look at 360 that platform lasted for seven to eight years and it’s going to go for another three years. It’s incredibly profitable now in the tail.
We’ve seen our Xbox Live subscription service continue to grow. We’re up to 48 million members now. We’re shipping more games than we’ve ever done before. Those are things I look to to say, ‘hey we can grow not just top line revenue but also profitability.’
Mehdi also said that there is over 100 new Xbox 360 games in the pipeline, so definitely something to look forward to if you can’t or don’t want to get an Xbox One just yet.