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Microsoft to Bring Silverlight to Xbox Live

Media Post has the scoop on the imminent arrival of Microsoft Silverlight to the Xbox 360 platform. This cross-platform technology is Microsoft's response to the popular Adobe Flash format. The arrival of Silverlight aims to boost campaigns on Xbox Live by turning ads into interactive and interconnected experiences. By bringing Silverlight to the Xbox 360, Microsoft will enable companies to build advertising campaigns that span four screens: computers, mobile phones, Surface and now televisions. MediaPost reports: Silverlight-powered media on Xbox will have the same appearance as ads seen on a Web browser. Think technology that competes with Flash, only supported by 6 million Silverlight developers worldwide who now have the option to tap a variety of Microsoft tools and technologies and develop marketing campaigns for Xbox. "Today, movie trailers are available in a high-definition (HD) format, but Silverlight will deliver 1080p HD and 5.1 surround sound without discs directly into the Xbox." Sean Alexander, director at Microsoft's Advertising Business Group, told MediaPost. [read more]

GameSpot: Call of Juarez: Bound in Blood Review

GameSpot writes, "...this game's strong narrative and high production values make it an almost cinematic experience. Add to that its exciting gameplay, and Call of Juarez: Bound in Blood becomes the ideal sequel--one that is an improvement over the original in almost every way. Though the game is marred by its short length and weak enemy AI, those looking for a fun and different shooter experience shouldn't have any hesitation about biting the bullet and taking a ride with the McCalls." [read more]

Last.fm on XBL: free to gold subscribers, 3 hours per month for others

Microsoft announced at their E3 keynote last month that Last.fm would be coming to Xbox Live. Joystiq is working on an interview with key players at both Last.fm and Microsoft to bring you more details about the collaboration soon. However, they can share one tidbit: today Joystiq spoke with Christina DeRosa, a general manager for XBL, and she let them know who the service will be available to. "Silver users will be able access what we're considering a trial period of three hours a month, which comes with video advertising. Gold users will have unlimited ad-supported access, so they can use it 24 hours a day. There will also be a premium offering on a subscription basis from Last.fm, that will be commercial free and will also have more sophisticated personalization features, like Loved Tracks." [read more]